9/28/2023 0 Comments Smart zipperCompanies like Google, Facebook, and even your home internet service provider catalog most of your behavior online, then package and sell that data to companies so that they can advertise to you or to analytics companies like SmartZip. Behavioral data: Spending a lot of time on Zillow lately? For SmartZip, that is a behavioral indicator that you’re likely to list your home in the coming year.This data helps SmartZip identify trends like typical turnover rates for neighborhoods, popular architectural styles, and other factors that affect demand. Property data: Information includes the number of bedrooms, bathrooms, square footage, year built, the last time the property was sold, whether it was listed and expired or withdrawn, and other important information about the property’s history in the market.SmartZip is an all-in-one listing and lead farming tool with a proprietary algorithm that aggregates data from more than 30 top data providers nationwide. Related Article 10 Predictive Analytics Companies Real Estate Agents Need to Know About What Kind of Data Does SmartZip Use? SmartZip harnesses this data to better identify which homes and sellers are the best targets for your marketing efforts. Taken together, their data creates a detailed picture of a given property and a potential seller. Sophisticated predictive analytic models like the ones SmartZip uses incorporate dozens (if not hundreds) of data points. ![]() If you research sale dates from about five years ago, you could roughly predict which houses will likely come on the market in the next year or so.Īpplying a single data point like the duration of ownership is just the tip of the iceberg. For example, a typical first-time buyer stays in their property for roughly five to seven years. In real estate, predictive analytics assesses the past and present behavior of homebuyers and sellers, as well as market trends and behavior. Predictive analytics use data, both current and historic, to make better predictions about what will happen in the future. Wait, What the Heck Are Predictive Analytics? But how does it all work? And could it make a difference in your farming game? In this SmartZip review, we’ll explore predictive analytics, SmartZip’s marketing tools, how much it costs, and ultimately-if it’s the right fit for you and your business. SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them. “Not only is the brand able to share important product details, but it can also be useful for providing wash and care instructions, product warranty or safety information and so much more.What if you had a service that could accurately predict which homeowners are almost ready to sell their homes? What if you could gain access to their contact information with the click of a button-and with just one more click, you could deliver a marketing campaign to them? “For the brand, it’s really the first time they’re able to truly ‘activate’ a product,” Kintzler told Rivet. Brands can push exclusive content tailored specifically to existing customers. ![]() The platform can also become an innovative advertising space. Jason Kintzler, Lifekey’s founder and CEO, outlined the significance of this capability for brands, noting that it can provide specific product information and unlock barriers to maintaining an ongoing relationship with the consumer. Consumers simply tap the zipper to their smartphone to view information about the garment on their screens-eliminating the need for hangtags and allowing more interaction between brand and buyer. Through Near Field Communication (NFC), the same technology that powers “tap to pay” capabilities on smartphones, the Touchlink zipper serves as a new tool in brands’ arsenal to communicate with end consumers. ![]() The global trims manufacturer teamed with wearable technology company Lifekey to develop an interactive zipper called Touchlink. ![]() Like watches and phones before it, are zippers the next every day item to receive a digital upgrade?
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